Screen test: Audience Feedback

This post explains how we showed a rough draft of our music video, album cover, and social media page to some members of our target audience in order to receive helpful feedback.

The purpose of a screen test is to gain audience feedback about our work and see if there are any improvements that can be made. We decided to use google forms to create a survey to share with our audience because it is a fast and efficient way to collect data as we can easily share it to people (through sharing the link for the google form). Here are some of our questions: 

Music Video Survey Questions

1. Describe the artist in three words

2. What do you think is the message of the video?

Digipak Survey Questions (Album Cover)

1. What emotions do you feel when looking at our digipak? (1-5 scale)

2. Who do you think is the target audience from how the digipak looks?

3. Do you feel the design conforms to the Indie genre?

4. What do you think should be changed/modified from our album cover?

Social Media Survey Questions

1. Do you follow any artists from the Indie genre? (E.g., Reality Club, Joji, D4vd, Arctic Monkeys, etc)

2. What do you like about that artist's social media? (E.g., Their posts, stories, followings)

3. What do you think of our Star's name (Do0od)?

We chose these questions because we believe by collecting these data, we would be able to match whether the audience interpreted the same readings/messages, as us, about the drafts of the music video, digipak, social media and our star’s persona. If it matches up, we’re going in the right direction, if not, we need to find out what needs to be improved upon. We included members of our target demographic in the screen test to ensure that the feedback we receive is appropriate. Finding people for the screen test was difficult because me and my team just finished the drafts near the deadline and the time was already late at night, so there were not many people to survey. Here are the drafts that we showed audiences for the screen test: 

Music Video Draft

Youtube Link:  https://youtu.be/cFa4rSGcsvM 

(Cannot import as video because of copyright)

If link above is not working, here is our google drive link for our music video draft: 
https://drive.google.com/file/d/1ytVEdqMcUpe7MXCGStXfSJoAq3h4Dq7q/view?usp=sharing 

Social Media Draft

Digipak Draft

Here are the results from the audience feedback:

Results from Music Video Draft Survey

Feedback from my teacher for the music video draft

By noting down these feedback, we get to know what parts of our video we need to improve on and we could always refer back to it just in case we forgot. It also acts as a check list for what to do next to make specific parts

of the video better.

Results from Social Media & Digipak Draft Survey

From the feedback we learned that all of our audience uses Instagram for daily use so we’re going to target them by making our star’s profile on Instagram. Then, the audience stated that the introduction of the music video draft was slightly dull/dark so we learned from that mistake and are going to improve it through editing it brighter for the final video. Also we’re planning to add abstract illustrations for the background for our album so that it fills up the empty space in the digipak.

We are going to change our star’s name, from Do0od to Do0d, to make it look simpler and cleaner. This also makes it easier for our audience to look up our star in social media. Furthermore, based on the music video feedback, we’re going to make the happy scenes use more vibrant colours in order to make the scene feel more energetic and to further connote that our artist is in a cheerful mood.

This screen test was a useful part of our process because it helped us gain audience feedback and we could identify whether they have the same understanding of the message conveyed as us. Based on the feedback received, we believe we’re going in the right direction as most audiences have the same readings that we originally intended for the music video, social media, and digipak drafts and only need a few adjustments to improve them.

Reflection: How did this screen test help your overall project? How will you improve this next time?

In this project i created the possible look of the album cover which took some time but left all of us satisfied. We divided the task to finish this post much faster and do things efficiently. This screen test did help us on the project as we were able to keep things on track which made us finish things faster. Such as the filming, editing, and some other blog posts that would need to be done. We can now focus more on the social media of our artist and the critical self-reflection. 

Editing

 This blogpost is created by Bagas will include the editing process of our music video. 

I have always used capcut from all the previous projects such as the documentary, it is simple to use and the UI is

easily noticeable, by that I mean it's easy to locate elements ( effects and other adjustments )  .

Capcut labels the elements clearly such as transitions, captions and vice versa. This makes it easier to locate the

required editing features. Also this tab that previews the clips before adding it makes it less time consuming since

I will know which video to add ( if there are multiple videos that look similar, by clicking it once capcut allows

the user to view the video before inputting in onto the timeline . 

The first step I did was laying out all of the clips in a chronological order, following our storyboard, then the song

was added. A major feedback that changed most of the editing was when our teacher said to cut and edit to the

beat of the song, this gives it a smoother flow and makes it look neater. 

I followed up with adding adjustments towards the music clips, retouching them by changing the lighting, contrast,

etc. 

PROBLEMS:

• Multiple problems I had with editing is that in the process of it, we had flaws with our shooting

            therefore everytime we reshoot I had to readjust multiple clips within the video, such as the

            timing and editing.

• Another problem I had was since its mostly handheld the camera angles the clips were very

            shaky and it didnt look good

• Color and lighting as well was very different from each other since we used multiple devices

            ( each has different setting and quality)

• Time management , I was being barraged with school mocks so It was quite difficult for me to

               spare some time for editing , unless its a media project lesson 

• Loads of the features in capcut requires a premium membership and its quite expensive 

SOLUTIONS:

This is one of capcuts handy features which stabilizes the clips, eventhough it requires a friendship, me and my f

riends gathered up money and bought the membership in order to use this feature. The results were satisfying ,

the clips didn’t have a significant change other than it being stable . 

Another feature of CapCut is the apply to all buttons. This allows a clip’s adjustments to be copied throughout all

the clips, since I said the problem was that most of the clips were different , this feature allowed the clips to look

more similar to each other. This reduces the time to edit and makes the process much quicker.

As for the missing parts or recording problems when editing, instead of removing a whole section then ruining

the whole timing again, I can replace the section with temporary text labeled the section that needs to be filled

in. For example, 

It can be replaced with text like this as a way to mark the missing spots.

Not only will this help in editing but itll help with recording as it keeps track of things that we need to fix or extra

recordings we need to do . 

As for time management problems, it was a major consequence of mine for not being able to manage time

properly . Next time i'd have to free up more time for this

This blog was made by Bagas, which shows how the editing process was done. My job was to help the editing process by giving small feedbacks such as reshooting a blurry scene, acting out the storyboard to make it easier for our star to shoot the scene. The problem with editing was that it can only be done when the shooting is done, and with the delays and unexpected problems, it is hard for us to find time when all of us can attend the shooting day. This makes the editing process harder as it is rushed by the deadline, but my teammate that takes the editing job, Bagas and Saka, were able to finish the process and finalising our music video. We didn't really do anything aside from trying to shoot more whenever all four of us were present to cover the days where we cancelled our shooting plans.