ProjectSB

Thursday, 3 October 2024

Research: Industry

 This will be my industry research for my component 3 project


Questions:

What genre am i working in? Indie

What company would most likely produce my media text in the real world? Stink Films

1. Stink films 
Places to be - Fred Again and Anderson park
  • What other content do they produce
    • They produce commercials and films
  • Who is their typical audience
    • individual looking for help in video production-making
    • They have an international market in Asia, Europe, America, and many more
    • Stink Films produces other things such as commercials that could target an audience with the same interest.
  • How big is the company? How long has it existed?
    • Stinkfilms is a globally known company that produced music videos, commercials, films, and a lot more, starting in 1998, the year they were founded. The company has approximately 50-200 employees, with an annual revenue of $25 to $50 million.
  • What is their most successful product?
    • Stinkfilms has won many awards and lots of successful products such as:
      • The "100" years commercial
      • Project "Blood" campaign
      • Nike Shanghai fest campaign


The industry research is quite hard as our chosen genre turns out to be indie. Indie music videos or songs generally do not need any production company to help them as that is what makes the indie genre unique. Although time-consuming finding indie music videos that use a production team was always busy. After mentioning some of the conventions of an Indie music video we realised how we never said we would subvert it but we did improvise and the plan stayed. 


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