Statement Of Intent

This will be our the statement of intent of our music video which includes the target audience, how to appeal and others. 

Genre /Sub-genre
Murder, mystery, kidnapping			Reason: It’s because it's easier for us to get inspiration as most of our research done is about murder and kidnapping documentaries.
Topic
Bagus is a diligent student who has a crush on a girl and has a close relationship with this woman they often study together. Weeks and months pass by, Bagus confessed, though he was rejected. Out of frustration, he stalks the girl to keep track of her whereabouts. One day, the girl went missing, as did Bagus. As time flies, friends become concerned. They decided to check on them but the girl died, and so did he.
Primary Target Audience
Demographic 17+ Indonesia and foreigners			Reason Our reason for 17+ year old people is because there will presumably be sensitivity and violence, this will automatically make this documentary not fit for children or teenagers, sensitive topics include explicit violence. Murder and abduction We target Indonesians as this documentary is set in Indonesia with typical southeast Asian-looking people as actors. The background will be Indonesian villages. We decided to do this to bring up the rare and taboo topic of rape and kidnapping in Indonesia. In which they are usually censored by the Indonesian public. (subvert the norms) Also we target foreigners by adding english subtitles so english speakers can enjoy the documentary.
Psychographic Have an interest in crime People who likes mystery			Reason Since we are making a crime documentary, it is logical to target people that have an interest in crime and mystery.
Secondary Target Audience
People who enjoy school scandals or documentary involved with students			Reason People above the age of 17 can enjoy the crime documentaries such as adults who have an interest in school scandals.
Message (Dominant Reading)
Stay away from people like Bagus			Reason This is because this crime is to inform people (especially women) to avoid people like Bagus and to stay safe
Characters
Friends of Bagus and Bagus,
Representations (groups, places, events)
The girl is represented as the victim of a boy’s vengeance for the rejection. The rejection shows the intrusive thoughts of people not getting what they want.			Our documentary will show how a certain event in life can completely change the personality of a person. Our documentary will give the changes that happen to our male actor how he disappears and gives himself a new life. A life with regret, violence, and shame.
Audience interaction / Engagement
The documentary presents the actor in a bad way as our main actor plots revenge after the rejection. This might be relatable to some of the audience as rejection is common nowadays in high school. The main character got into an unexpected situation where he had to deal with rejection but took it the wrong way and did something he shouldn’t have done.

Finishing the statement of intent helped our group with deciding a couple of things such as the target audience, how we appeal to them and our star persona. The purpose of the statement of intent is to structure the answers for a harder exam. Finishing the statement of intent early we were able to ask a few questions to the teacher to give advice on what we should do and what we shouldn't.This was done with everyone in the group which is why we finished early. Although finished early we were still determining the right target audience and a few other things. We chose the song da4v here with me- to show how romantic the song already is. Hee with me is also a indoneisan song which allows us to gerget the global audience and ou.