Branding research

This post is made by my teammate Bagus and will include our branding research of artists in the Indie genre. 

Choose an artist from your genre

Joji 

Find examples of their; 

• Social media 

• Music albums

• Music videos

• (Magazine shoots/interviews)

What brand identity are they giving off?

Joji is trying to give off a dark, but humorous and easy going brand image. In his social media posts he

usually posts either dark images of him or basically casual images of him. But so far in his albums, all

of them are dark coded.

What is their persona?

Joji gives off a mysterious persona as he never really posts that much on instagram, if he does, its usually

with little context. Other than announcing his tours, where he puts links to his tickets and merchandise.

He just puts random captions or not a caption at all. In real life, he is pretty funny as he has a lot of fan

interactions where he has small jokes with them.

What image are they creating for themselves, how?

He is trying to create a mysterious, but exclusive image as he does not really post that much on social

media and only posts where it is important and rarely posts miscellaneous. But he also wants to be seen

as laid back as seen through his random snaps of himself. He is also trying to create the image that he is

a dark, gloomy being as in his album covers he rarely smiles, 

How do they speak to their fans?

He is a former comedian and has a lot of humorous interactions of fans , whether at fan meetings and

concerts. He is known to be a very laid back and easy-going person among fans often cracking up jokes

at public appearances 

What visuals link all of the media products together?

Through colour, Joji wants to create this mysterious and dark being by combining dark themed filters at

his digipaks and his photoshoot for promotions. And through mise en scene through acting in his album

covers, he never smiles. Making the gloomy impression of himself stronger. He always uses a black

filter on every album cover

Choose an artist from your genre

Billie Eilish

Find examples of their; 

• Social media 

• Music albums

• Music videos

• (Magazine shoots/interviews)

What brand identity are they giving off?

Billie's Brand identity is centered around emo, slow music that focuses on teenage identity, struggles

about life and love life as a young person. She is giving the brand identity of a teenager who wants to

know the world, but at the same time is handling their struggles. 

What is their persona? 

Billie has established a simple, laid back and very friendly and approachable persona on the media. She

is known to have a lot of nice fan interactions all around her tours as when she meets her fans she

usually lights up with a smile. This is also very depicted in her interviews with the media as she shows

her presumed genuine personality, in her products, she is described as this gloomy girl in a majority of

her music videos but in public she has frequently expressed herself using streetwear (baggy clothes) and

bright coloured green (her official logo)

What image are they creating for themselves, how?

She is trying to create an image that she is a teenager that is trying to figure out life through her

melancholy music and deep lyrics in her music videos. But in her public appearances she is this funny,

bubbly girl who is wholesome and sweet.

How do they speak to their fans?

She is famous for being a friendly, funny and bubbly kind of person when interacting with fans. She

often makes jokes that are very funny and often connects with fans through speaking up about social

issues together. She joins comedy shows such as SNL (Saturday Night Live) frequently as a guest star,

not as a singer. Only making her singing appearance in 2023. 

What visuals link all of the media products together?

As she always brings herself to relate with teenage life darkness such as depression and teenage issues.

She mostly brings herself in her visuals with dark clothing, dark colour alongside dark colour grading in

her photos alongside social media. Her digipaks and album cover do not necessarily contain darkness

that is shown explicitly as there are still some bright coded albums. But in all of her cover photos, she

always has a distraught, or crazy expression. Which still conforms to the representation that teens are

losing their minds. 

This blog post was made by Bagus as we planned to split the tasks of social media, branding, and digipak among our group. I didnt really do anything aside from confirming his idea of choosing the artists in our branding blogpost to be Joji and Billie Eillish, as both artists are in the same genre as the music we chose for our music video. Indie. The problem I knew about with this post was connecting it with our branding. It was hard to follow the technique Joji and Billie are using as they were mostly using professional photoshoots while we just took a camera to take pictures of our actor. The solution was to edit the image to look as professional and follow the conventions.