1. Product/Company Description:
Company/Product Name: Jaguar
- Product Overview: The Jaguar eyewear collection creates fashionable and athletic prescription sunglasses and frames using the most recent advancements in spectacle technology. The whole collection has intricate color effects, lens shapes evoking the lines of an automobile, and interior-inspired details and materials, making their eyewear both distinctive and high in demand.
2. Target Audience Demographics:
Age: 40-55
Gender: Middle-aged men Men
Income Level: High income
Education: Educated enough to have a high-paying job
Occupation: pension, rich people
Geographical Location: A harbor where the expensive yachts are located.
3. Target Audience Psychographics:
Interests: Fine dining, high-class entertainment, live in style [List some common interests or hobbies of the target audience]
Lifestyle Choices: Rich high-income people living in luxury [Identify lifestyle preferences that may influence their product choices]
Values and Attitudes: People willing to spend their money on eyewear (sunglasses, glasses)[Describe the values and attitudes that resonate with the target audience]
Opinions: The ad would enhance the looks of customers [Note any specific opinions or beliefs that may affect their purchasing decisions]
4. Understanding Consumer Behavior:
Needs: Old people willing to live in style [Identify the primary needs or desires that the product addresses for the target audience]
Motivations: [Explore the motivations behind their potential interest in the product]
Pain Points: [Specify any challenges or problems the product can solve for the target audience]
5. Competitor Analysis:
Competitor Name: Ray band, Oakley, Vogue, Mont blanc
Competitor's Target Audience: People living in luxury, rich people
6. Target Audience Persona:
Persona Name: Rich high-spending people
Age: 40
Gender: Men
Occupation: An occupation that has a high income(entrepreneurs, doctors, investors).
Interests: Style
Lifestyle: Luxurious lifestyle
Values and Attitudes: High spending, rich [Specify the persona's values and attitudes]
Needs and Motivations: Stylish eyewear, luxury eyewear. [Identify the persona's primary needs and motivations]
Pain Points: There are other brands with the same price but higher social value[Describe any challenges or pain points the persona may face]
7. Aligning Advertisement with Target Audience:
Message: Discover new ways to enjoy life through the eyewear [Outline the key message that will resonate with the target audience persona]
Visuals: Throughout the advertisement, there are glimpses of iconic Jaguar car designs, subtly connecting the eyewear to the brand's heritage of elegance, innovation, and precision engineering.[Describe the visual elements that will appeal to the persona's preferences]
Tone: The music score is a fusion of contemporary beats and classic orchestration that is well known to old people living in luxury, reflecting the balance between Jaguar's rich legacy[Explain the tone or mood that will evoke the desired emotions in the target audience]
No comments:
Post a Comment