Theory of Stardom

 This blog post will include a theory that is connected with out music video research. Star Persona

Names:	Nicho and bagas
Celebrity:	Lebron James
REEL persona:	What image to they project through their work (films, music, social media) In social media such as youtube or instagram he is shown as an amazing basketball player ( such as instagram posting his highlights or creating a post as he’s usually the one who scores the most points ), aside from basketball he is also shown as a successful man.
REAL persona:	He is who he shows himself as. A basketball athlete known to not only basketball players but to people of different interests.
Love:	Lebron james is shown to be a great family guy in a healthy relationship with his wife. Lebron often mentiones how his wife was the reason of his success and mainly what motivates him to play the game he loves.
Ordinariness:	He is shown just like every other individual. Lebron james is shown to have another side to his life other than as an athlete. Just like us he hangouts with his friends and posts everyday activities on his social media.
Success:	He was born very poor , his father wasn’t present in his life which made it hard to raise enough finance to afford school. That is why his mother has left Lebron to another family, Frank Walker, a local youth football coach who introduced James to basketball when he was nine years old. The media has always shown him as someone inspirational how he was very poor to now very rich.
Consumption:	Lebron James lives in a rich community and is considered one of the wealthiest basketball athletes. Some form of media has also published his diet meal that could be used by people who look up to him.
Dream turned sour:	As a rookie he joined the Cleveland Cavaliers, performing well and he was loved by many fans. They would expect him to stay but in 2010 he made a decision to move to the Miami Heat because of money. This caused Lebron to receive lots of hate, fans burning his jersey and mocking him all over social media, however this probably won't be much of a downfall as Miami Fans has shown love to Lebron James since he’s performing well in the team ; giving the city a championship. Though after winning two championships in miami heat, he came back to cleveland in 2014 and gave Cleveland a championship in 2016 which regained fans’s trust and appreciation to Lebron.

This classwork we learned what is star persona, which was basically a person's qualities they would have that would align with out music video. We learned that there were 2 personas which were the REEl persona and REAL persona. This would be necessary when we started our project that is related with social media on the next term. building a personality for our star would be necessary as it would be related to how his personality is in the music video. The problem now is if we want Bagus (our star) to have the same personality of him inside the music video and social media or the complete opposite.