Magazine Masthead Development

Here is the development process of my magazine. I will put all of my ideas here and reflect on the decisions I make. 

Genre: Automobile

Sub-genre: Vintage cars

Reflection: Choosing the right title and the name of the magazine was a little difficult so I used chat gpt to inspire me to create a title for my magazine. Choosing the right sub-heading was also quite difficult but i finally finalised mine. 

Name/titles of the magazine:

- Vintage boy
- Classic cars
- Antique relics
- Vintage vroom vroomm vibes 
- A BMW classic
- Classical vrungg 
- Menacing look
- The old and the modern 
- 1 in a hundred
- 55 in 5

I decided on the title of 'Vintage Boy' as I have researched there is no car magazine with his title. Which would be my unique selling point. The car I am aiming to use also is a known vintage must-have car amongst car enthusiasts.  

Possible Cover Lines:

- Celebrating 2 decades of the classic
- Reliving the classic
- Celebrating the phenomenal 
- Elegant beauty 
- Luxury on wheels
- 20 years of German perfection
- A legacy of precision and panache
- Thrills in elegance
- German engineering at its finest
- Bimmer's best. The Timeless 

I decided on 'Celebrating 2 decades of German perfection' as its main cover line as it relates to my Title 'Vintage Boy'. 2 decades shows how old the car has been around. Other cover lines I would use but I have decided on my MAIN cover line. 

Possible Images:

- The BMW 320i 2000

- The BMW 320i 2020nterior

- Exterior

- Engine

- Picture of it on the road

My main cover image would have an aesthetic more saturated picture of the 320i. It would zoom in on the front of the car making the car look more intimidating and elegant like how BMW is known for. 

Double Page Spread :

According to my research, most car magazines would have more images rather than texts which I would do the same. There will be several images of the car's interior and exterior and a long shot of it both the 320i 2020 and 320i 2000 side by side.  

Statement of Intent

This is my statement of Intent for my magazine.  

Reflection: After finishing the statement of intent i know how to target each target audience and identify the features of a magazine. So when i make my magazine i know the target audience, how to target these audiences, and the unique selling point of the magazine. It was difficult at first as i was unsure of my audience but after figuring the audience it wasn't too much of a task. 

Stuart Hall Representation Theory

This is research I did according to Stuart's Hall theory

Representation theory

- Representation theory means that media does not reflect meaning but instead creates meaning for the audience. 

What is a stereotype?

Stereotypes are repeated representations of social groups or an object in the media to generalize different beliefs of different groups of people. Stereotypes are used to help the audience connect more to the media and understand the meaning of what is being shown better.

Social groups represented:

Different social groups are being displayed in different ways in the media 

Two social groups

High school graduates

Negative: Noisy, nuisance, causing traffic, disturbing other drivers, breaking the rules, 

Mis-en-scene: Crowded, exciting, students, chaotic shown by the number of graduates in the picture 

Reason: The reason this is shown is to warn other students about the consequences of celebrating graduation with convoys. Even after graduation, there are still rules and regulations to be followed.

How the audience receives it: According to the reception theory by Stuart Hall, the message will have different meanings for different social groups. The teenage group celebrating graduation with these kinds of events will be as cheerful and lively as the older audience, the way they celebrate their graduation goes against basic rules and laws implemented and will only cause chaos.

  

Representation theory helped me determine the target audience and how to represent them in my magazine. The different writing ways/words I need to use to connect with the target audience i have chosen. 

Magazine Research

 Here is the research of my magazine

Magazines are placed or located inside stores on the shelves where they have to compete for the section and for the placement of their magazine. Different placements have different purposes but the most wanted is at eye level in which publishing companies are willing to pay and spend more money to get this spot. A magazine only has its front cover to draw attention away from its rivals and toward itself because there may be multiple titles in the same subgenre. Seeing how magazines are arranged on shelves makes this challenge much more significant. They overlap so that potential audiences might only see the upper or left third of them. Because of the significance of these regions on my magazine cover, as demonstrated by this research, I will place my most crucial material here

Big Details 2 Magazine Covers

Media language:

The typical convection of a car magazine would involve several images of a few car brands of the same level and a catchy quote for the front cover. This magazine has done the same. It chose to input images of luxury cars such as the Porsche, Tesla, and Ferrari all of which have different colorways. The cover has a colder color and is less saturated when compared to other car magazines which usually have basic colors yet colorful cars. It puts the Ferrari as the main image as it is directly placed in front of every other car. The Ferrari also is the only car on the cover where the Brand Logo can be seen clearly. Car enthusiasts would love these types of magazines as the cars shown are some of the most luxurious cars on the market. The writing FERRARI also has a bigger font and a much more readable style of writing. The cover also has the most recent innovation made by Porsche which is the electric version of their iconic MACAN. 

Representation:

Ferrari as its main focus is represented and shown better than other car brands which can be seen from its position at the front of the magazine. The Ferrari chosen is also colored red which attracts more to the audience's eyes and appeals better when trying to capture the attention of the audience.

Audience:

The audience of this magazine is particularly car enthusiasts and people of older age specifically around the age of 28 and above as according to recent media, millionaires start from the age of 28 when the price of the cars shown on the cover can be afforded by millionaires and people with a higher income. According to the uses and gratification theory made by Bulmer and Katz, this type of magazine would be used for diversion and surveillance. The audience can get new information on the cars which they could be interested in and diversion to simply fill in their free time.  

Industry:

The cover image of this magazine would pretty much have the same effect as other magazines of the same type. It is a usual car advertisement magazine just showing much more luxurious car brands yet still positioned elegantly.  

Small Details Magazine Cover

These magazines are examples of magazines that would be successful when placed or stacked with other magazines on the shelf. The image attracts audiences, with interest in watches and luxury brands. This magazine would be one of the first magazines I would buy only after seeing the magazine cover. As we know the main image of a magazine is used to draw people's audience which has been done well by the magazine. The color used is a metallic-silver and gray tone showing elegance and aesthetic cover. The cover has a close-up shot of the watch showing the famous brand PIAGET. It has different images for the contents and a double-page spread page. The target audience would be the majority of people with a higher income, as the watch shown is a luxurious brand affordable only to the rich community. The contents page is something I  would copy as there are images and less text. 

To start with, the cover has a lot of images to clearly show the audience what the magazine will be about. The main image shows the Mercedes Benz 190 SL and other images of cars of the same brand. This acts as its unique selling point that will potentially attract car enthusiasts to buy this magazine. The cover page also uses different colored fonts so it is not dull and boring. This magazine can be seen to use more pictures rather than explaining their product using words. The content page can be seen to have several pictures of other Mercy cars. The double-page spread has too many words which I won't copy but it does make sense as it is the history of the brand being given. Through the images given, we can also identify the target audience most of which is to target older audiences around the age of 50-70. As the cars shown are generally older in age. 

To start with the cover has a warm color of yellow, brown, and tin colored images to comfort audiences of the magazine. The cover is aesthetically pleasing to the human eyes which I would use for my magazine but use cars as its main image. The contents page is split into 2 pages which is rare for any other magazines I've seen. This gives space to put more images and use less writing which is better for a content page which I will use as well. The double-page spread also has more images of top travel places in which Penang is shown in one of the images. The double-page spread has too many images which I won't copy but I would input some images for my magazine. 

The cover page also has warm colors and is aesthetically pleasing. The cover shows 1 image with different details for the audience to focus on. The reflection of the floor shown on the right part of the magazine is one of the details for the audience to focus on. The content page is also split into 2 pages which is not so rare anymore. A double-page content page would be a good idea for my magazine. The double page has fewer images yet more texts and my magazine won't be using this technique as I would use more pictures to help the audience imagine my double page spread easier.

Here is a link to my Double Page Spread research + development 

Weekly Progress and Plan

 Here is my weekly progress for the magazine project and also a rough plan

Week	Term 1	Week	Term 2
1 (2 Oct)	Brief, Research	8 ( 8 Jan)	Development
2	Research	9	Shoot
3	Research	10	Shoot, Self Reflection
4	Proposal	11	Post Production
5	Development	12	Post Production
6	Development	13 (12 Feb)	Deadline (Monday 12th February)
7	Development	14

Week 1:

    - This week we started by learning about theories and played a little fun game testing our memory about term 1.

    - Was introduced to new theories such as the Binary opposites theory and the 5 media codes

    - Mr. Nick introduced us to how to make the magazine and magazine terminologies

Week 2:

    - This week we started learning about new theories and practiced in groups how to write a paragraph of our main ideas using the 4 necessary techniques

    - On Thursday we learned about a new theory the representation theory by Stuart Hall. Stating that media creates meaning rather than meaning is published by the media.

    - Today we continued our research project about the magazine. Time management is really important and i haven't completed the tasks needed for today. 

    - The homework Mr gave last week was checked and everything was fins

Week 3:

  I made a new way of writing my progress and here it is

    - I analyzed 2 front covers in detail to help with my final magazine cover

    - Started a mini analysis for 4 more smaller detailed magazines

    - Problems: Time management as always, procrastinating is my habit and for the final magazine i had a dilemma on whether to choose automobile or sports

    - Solution: Do it in my free time, and make progress every single day. 

    - To-do: Everything

Week 4:

    - We learned about a new theory called the genre theory including the psychographic and demographic factors represented in the media. This can help me identify the target audience and how to appeal to the target audience I chose. 

    - Started magazine development

    - Problems: Time management as always, procrastinating is my habit. However, I completed all of the tasks and homework given which was surprising. Identifying different images i need for the magazine. Picking a title and a cover line was also a problem.

    - Solution: Dont procrastinate. I used chatgpt for the title and the cover line of the magazine FOR IDEAS ONLY.

    - To-do: Finish the magazine development and start taking pictures of the car i want to be in my magazine

Week 5:

    - On Monday we did group work and made a mindmap about a theory lesson on the key concepts of media studies and we did a gallery walk to each group.

    - Today we did a double page spread research and how we could use it for our magazine

    - Problems: It was quite difficult to identify each and every section of the double-page spread. It is also hard to find the meaning of the page.

    - Solution: I Asked the teacher and now i understand. 

    - To-do: ECOmplete the overview table, terminology and technical skills. Finish my double-page spread research. Make the statement of intent post better, 

Week 6:

    - On Monday we practiced new media and traditional media. The differences of both and how the audience is affected by both of these media.

    - On Thursday we did a section a practice and video analysis of the Netflix series Queens Gambit. We also identified the media language, theories, and representations.

    - We also completed our double-page analysis research as homework

    - On Friday we started the article for our final magazine. The homework helped me make my article

    - Problems: It was hard to do my article

    - Solution: DFind article as inspiration

    - To-do: finish all my double page spread

Week 7:

    - On Monday we did a project lesson which is today and was very unexpected as usually the project lesson is on monday.

    - I check-listed most of the tasks

    - Problems: Writing the article is pretty difficult and having a reflection for every posts is also time consuming.

    - Solution: Look at articles online and find inspiration 

    - To-do: Complete all the tasks and label them. 

Semester 2

I am now entering the second semester of grade 11 and going to week 1 to make it easier for me to follow along.

Week 1:

    - This week we learned the processes filmmakers went through to produce a film. We learned the 3 stages which was production, distribution and exhibition. 

    - We also watched a disney produced film called bluey to interpret the meaning of the movie.

    - Today i started to create an analysis the pictures i took for location scout for my magazine. 

to do:

    - Finish the research

    - get better pictures

Week 2:

    - Today i started learning and experimenting on how to make a magazine cover for my magazine 

    - I also learned some techniques to make my magazine cover appeal and looks more neat

    - I also took pictures of cars for practice

Shooting schedule

    - I will be taking pictures of my cover page this weekend the 20th of January

    - I will also be taking my contents picture in the same day and on the 26th of January. 

Week 3:

    - Today I started developing the front cover of my magazine

    - Struggled to find a title for the magazine as my title was too broad

    - Making the front cover of the magazine was also harder for me as I was using canva

To do:

    - Take better pictures of the car

    - Continue creating my magazine covers

Week 4:

    - Today i started my critical self-reflection for my magazine 

To do:

    - Finish self -reflection

Week 5:

    - This week i did a unit test on Monday and got the feedback

    - On tuesday i continued to make more magazine cover images and made some changes.

    - The design on the very left is my first trial. the teacher then gave me feedback to change the colors of some of the writings. 

To do:

    - Finalise the cover

Week 6:

    - I started the contents page for my magazine. It was quite hard to find the right image and the right template to make the page.

    - Today i started the double page spread of my magazine. There was a bit of a problem though as today school starts an hour late as there was a ceremony that caused road blockage

To do:

    - Finish the double page spread

Week 7:

    - We continued the project for the whole week. Very fun as i already have the pictures i need for the magazine

    - I also got a feedback for both the contents and cover of the page and changed a couple of things

    - I continued my double page spread but i didn't finish as i didn't know which template/ which format i should use for the double page spread. 

    - We also remade one of the paragraphs from our unit test.

    - The due date of the magazine is this week on a Thursday.

Component 1 - Brief

 Here is the brief of Component 1. I have decided to choose the magazine option.

Reflection: Looking at the tasks i needed to do i think it is hard. The brief explained the instructions i needed to work on for my magazine.