Magazine Research

 Here is the research of my magazine

Magazines are placed or located inside stores on the shelves where they have to compete for the section and for the placement of their magazine. Different placements have different purposes but the most wanted is at eye level in which publishing companies are willing to pay and spend more money to get this spot. A magazine only has its front cover to draw attention away from its rivals and toward itself because there may be multiple titles in the same subgenre. Seeing how magazines are arranged on shelves makes this challenge much more significant. They overlap so that potential audiences might only see the upper or left third of them. Because of the significance of these regions on my magazine cover, as demonstrated by this research, I will place my most crucial material here

Big Details 2 Magazine Covers

Media language:

The typical convection of a car magazine would involve several images of a few car brands of the same level and a catchy quote for the front cover. This magazine has done the same. It chose to input images of luxury cars such as the Porsche, Tesla, and Ferrari all of which have different colorways. The cover has a colder color and is less saturated when compared to other car magazines which usually have basic colors yet colorful cars. It puts the Ferrari as the main image as it is directly placed in front of every other car. The Ferrari also is the only car on the cover where the Brand Logo can be seen clearly. Car enthusiasts would love these types of magazines as the cars shown are some of the most luxurious cars on the market. The writing FERRARI also has a bigger font and a much more readable style of writing. The cover also has the most recent innovation made by Porsche which is the electric version of their iconic MACAN. 

Representation:

Ferrari as its main focus is represented and shown better than other car brands which can be seen from its position at the front of the magazine. The Ferrari chosen is also colored red which attracts more to the audience's eyes and appeals better when trying to capture the attention of the audience.

Audience:

The audience of this magazine is particularly car enthusiasts and people of older age specifically around the age of 28 and above as according to recent media, millionaires start from the age of 28 when the price of the cars shown on the cover can be afforded by millionaires and people with a higher income. According to the uses and gratification theory made by Bulmer and Katz, this type of magazine would be used for diversion and surveillance. The audience can get new information on the cars which they could be interested in and diversion to simply fill in their free time.  

Industry:

The cover image of this magazine would pretty much have the same effect as other magazines of the same type. It is a usual car advertisement magazine just showing much more luxurious car brands yet still positioned elegantly.  

Small Details Magazine Cover

These magazines are examples of magazines that would be successful when placed or stacked with other magazines on the shelf. The image attracts audiences, with interest in watches and luxury brands. This magazine would be one of the first magazines I would buy only after seeing the magazine cover. As we know the main image of a magazine is used to draw people's audience which has been done well by the magazine. The color used is a metallic-silver and gray tone showing elegance and aesthetic cover. The cover has a close-up shot of the watch showing the famous brand PIAGET. It has different images for the contents and a double-page spread page. The target audience would be the majority of people with a higher income, as the watch shown is a luxurious brand affordable only to the rich community. The contents page is something I  would copy as there are images and less text. 

To start with, the cover has a lot of images to clearly show the audience what the magazine will be about. The main image shows the Mercedes Benz 190 SL and other images of cars of the same brand. This acts as its unique selling point that will potentially attract car enthusiasts to buy this magazine. The cover page also uses different colored fonts so it is not dull and boring. This magazine can be seen to use more pictures rather than explaining their product using words. The content page can be seen to have several pictures of other Mercy cars. The double-page spread has too many words which I won't copy but it does make sense as it is the history of the brand being given. Through the images given, we can also identify the target audience most of which is to target older audiences around the age of 50-70. As the cars shown are generally older in age. 

To start with the cover has a warm color of yellow, brown, and tin colored images to comfort audiences of the magazine. The cover is aesthetically pleasing to the human eyes which I would use for my magazine but use cars as its main image. The contents page is split into 2 pages which is rare for any other magazines I've seen. This gives space to put more images and use less writing which is better for a content page which I will use as well. The double-page spread also has more images of top travel places in which Penang is shown in one of the images. The double-page spread has too many images which I won't copy but I would input some images for my magazine. 

The cover page also has warm colors and is aesthetically pleasing. The cover shows 1 image with different details for the audience to focus on. The reflection of the floor shown on the right part of the magazine is one of the details for the audience to focus on. The content page is also split into 2 pages which is not so rare anymore. A double-page content page would be a good idea for my magazine. The double page has fewer images yet more texts and my magazine won't be using this technique as I would use more pictures to help the audience imagine my double page spread easier.

Here is a link to my Double Page Spread research + development