Storyboard practice

 This is my practice for the final storyboard

Mini self reflection:

Determining what type of shot was the easiest. The drawing was hard due to my lack in drawing skills. It helps me practice drawing and how to explain my drawing. I would explain better and if i could draw better. I would need to determine which scene is a different shot and determine if they are different.

Proposal for storyboard

This is my attempt to create a proposal for the storyboard i will be making

My advertisement will feature Jaguar Eyewear. In the ad, I will target an older(60) and rich audience. It will start showing a blind man walking in style and full of confidence going out of the Jaguar store and out to the sidewalk after buying the eyewear. Greeting everyone else with pride. He starts walking but since he is blind he walks into a pole and acts like nothing happened. Everyone else was looking in confusion but he still walked with confidence. But he walked in the wrong direction. After hitting the pol he went left which was away from the sidewalk and into the streets. A Jaguar car stops first with a perfect brake and no accidents. Random brands of cars behind the Jaguar car start crashing into each other. A truck from the other direction did not have enough time to stop and crashed into the blind man. He died and went to heaven still wearing the glasses waving and greeting all entities and god himself there.

The ad ends there and the video shows the slogan "You can't see people but people see You"  

After some discussions, the new ad will be: 

My advertisement will feature Jaguar Eyewear. In the ad, I will target an older(60) and rich audience. It will start showing a blind man walking into a store all sad and depressed navigating with his stick. The camera stays outside showing the store and after a while, the blind man starts walking in style and full of confidence going out of the Jaguar store and out to the sidewalk after buying the eyewear. Throwing the stick he needed to help him navigate the streets. Starts walking and greets everyone else with pride. He starts walking but since he is blind he walks into a pole and acts like nothing happened. Everyone else was looking in confusion but he still walked with confidence. But he walked in the wrong direction. After hitting the pole he went left which was away from the sidewalk and into the streets. A speeding car did not have enough time to stop before hitting the blind man that is still waving. 

Before the crash, the advertisement ends with the slogan "Almost the perfect eyewear"            

Text analysis - the quiet place

This is my video analysis of the quiet place

 

The text was an extract from a quiet place. The filmmaker wanted to show everything the characters do should be done in silence. The second idea is that the filmmaker hints at loud sounds something horrible will happen. The last picture is that the city was abandoned and left stranded. 

The main idea is when the characters produce a high volume of sound implies that bad things will happen. The characters were seen using sign language as a way to communicate with each other which shows the audience that talking with audible sounds will cause problems. The store the characters were in was shown with a long shot, to be dark and barely have any lighting. This tells the audience that electricity has been cut off to prevent the production of sounds from electrical items. The filmmaker used a close-up shot of the girl when she was walking around the store showing how she was tip-toeing to get around the store. This is a sign to the audience that the character is trying to produce barely any sound. Another hint shown to us audience is when one of the characters brought a toy specifically a plane that has a chance to emit loud sounds. A pov shot is used to show the facial expression of the man who seems like the father of the family. He is shown to be scared and frightened which shows the experience he had when loud sounds are emitted.     

Mini self reflection:

There are a lot of things i need to improve on. Determining the meanings of the scene and analysing the mis-en-scene better

My Target Audience

Camera Angles and Movement Mini Project

 Here is a video we made experimenting with different camera angles and + movement

For the first media project, we decided to make a video where viewers are taken on a journey to explore the pervasive issue of bullying and its emotional toll on individuals. Where we decided that the ending of the video would be suicide and emotional and sad and everything bad.

    Medium: It merely shows the character but mainly shows the area and the environment of the school. Showing how the character was walking alone.

    Zoom in: We used this technique to show what was written on the paper. "Die!" and "Ugly" to show what caused her sadness.

    Close up: Zoomed into her shoes during the last bit of the video to create a scene where she wanted to end her life and jumped.

 

    Tracking: This is one of the few camera movements we chose to use. It is to make the viewer more involved as it makes it seem as if we the viewer are following the character.

    Whip pan: As we saw the character walking in despair and sorrow the scene transitioned into where she decided to end her life. 

    Static: This technique is shown during the last bit of the video to create suspense and makes the viewer think about what will happen next.

Mini self-reflection:

Determining the type of shot is quite easy and the only hard part is to determine the location of each shot

Research

In this post i will be trying to identify the audience of an advert, its meaning, and the effectiveness

Advert 1
Title of the Advertisement:
Brand/Product: Money Supermarket/Insurance
Duration of the Advertisement:1 minute
Brief Overview/Summary: A cool wannabe random white person riding his invisible car.  
1. Target Audience:
- Someone that can drive
- The middle class 
- Middle-aged 

2. Message and Purpose
- Invest in insurance to ensure the safety of your cars and to promote their insurance company

3. Meaning and Interpretation
- The advertisement shows an enjoyable life with the help of insurance. Covering their property damage and helping them feel safe.

4. Effectiveness
- The advertisement was eye-catching and effective although it doesn't explain the service they are offering. The advert has a popular rapper Snoop Dog that could help them gain attention and recognition. 

5. Personal Response
- The advert was overall very eye-catching and it did catch my attention. It had some humor such as using an invisible car and it showed how effective the insurance was. The random white guy lived a cool and enjoyable life.

6. Comparative Analysis (Optional)
The advert has a different

Advert 2
Title of the Advertisement: Cadbury Gorilla 
Brand/Product: Cadbury chocolate 
Duration of the Advertisement:1 minute 20 seconds
Brief Overview/Summary: Gorilla playing the drums to promote the chocolate bar  

1. Target Audience:
- Both genders
-  Men
- Younger audience 

2. Message and Purpose
- Using a gorilla to play the drums makes the advert humorous and memorable

3. Meaning and Interpretation
- Eat chocolate

4. Effectiveness
- The advertisement was effective by using a gorilla and a purple background to show that there is still a hint of Cadbury in the advertisement. It uses a popular song amongst older people and a gorilla to attract younger audiences. 

5. Personal Response
- The advert was unique, humorous, and very random. Not only is it effective but it is also memorable. The gorilla was a random character playing drums to a phill collins song.

6. Comparative Analysis (Optional)
The advert has a different 

Advert 3
Title of the Advertisement: Barbie So In Style Doll Commercial
Brand/Product: Barbie doll
Duration of the Advertisement:30 minutes
Brief Overview/Summary: Showing teen girls playing with barbie toys 

1. Target Audience:
- The minority (black people)
- Young-aged (4-10) 

2. Message and Purpose
- A new colour of a Barbie doll targeting the minority audience having a message of not only white girls can play Barbie.

3. Meaning and Interpretation

- Everybody can be barbie

4. Effectiveness
- The advertisement was effective, not only did they use a song in the advert there are also some dances being performed which could attract the younger audience. The colours use common barbie colours such as pink and purple. 

5. Personal Response
- I would say that the advertisement was 

6. Comparative Analysis (Optional)
The advert has a different 

Advert 4
Title of the Advertisement: Mastin The Ekstrak Kulit Manggis - The Best TV Commercials in Indonesia [HD]
Brand/Product: Mastin
Duration of the Advertisement: 30 seconds
Brief Overview/Summary: The brand promotes its product by showing the effects of consuming the product on a daily basis. Having a character with glowing skin in a field full of mangosteens living happily and cheerfully by consuming herbal medicine.

Advert 5
Title of the Advertisement: IKLAN BEAR BRAND - 30s (2021)
Brand/Product: Bear Brand 
Duration of the Advertisement: 30 seconds
Brief Overview/Summary: The advertisement was about a dragon protecting the earth from a strange creature. 

1. Target Audience:
- Mostly to a younger audience (4-12)
- Male
- The advertisement has a setting where it is placed in the jungle but voiced over by an Indonesian voice actor. This does not generally mean the product is only meant for Indonesian. Other foreigners can also try the product but the product is only available in Indonesia meaning the target audience is the people of Indonesia. 

2. Message and Purpose
- The milk is shown as a protector to imply the message of the milk as an immune system protecting our body from viruses/diseases. The dragon wins the fight against the strange creatures showing dominance over the creature. This connects to the nutrition facts of the milk, the milk helps prevent diseases from entering the body further increasing our body's immune system. The ad was published during the covid times when 'susu beruang'/'bear brand' was believed to be the cure/medicine that could prevent being tested positive for the virus. The advertisement shows the product at the end of the video. The packaging of Bear Brand products can influence their convenience and ease of use. Good powdered milk should have packaging that keeps the product fresh and prevents clumping. 

3. Meaning and Interpretation
- The idea of this ad is that not everything healthy is unpleasant which in this video is the milk itself. 
- The creature in the advertisement is shown to destroy nature and kill all the living factors in the area. Greeneries such as grass/trees dying and losing their color changing to grey and black. This implies that the creature acts as the disease that wants to destroy our bodies. The dragon is shown in bright white colour, showing that the dragon is the hero of the video. The dragon acts as our body's protector defeating every disease that enters our body.  

4. Effectiveness
- The advertisement was effective, not only did they have a decent animation the advertisement described the scene and the purpose of the dragon. Not only random animations the ad shows the product being promoted. The original packaging and the product being advertised. Although the product is only available in Indonesia it could attract audiences from another country. It attracts milk enthusiasts 

5. Personal Response
- I would say that the advertisement was effective and impressive. It is also very memorable as no other brands or products use a white dragon entering a can with a logo of a bear. It is also very fun to watch as the colors are very appealing. The advertisement could also impact Indonesia socially, its dragon reviving greeneries  

Weekly Progress

THIS IS MY WEEKLY PROGRESS ON THE ADVERT PROJECT

Week 2:

- We learned about camera movement
- We learned about camera angles
- Made a 30-second video

Week 3:

- We learned all the psychographic and demographic target audiences
- We learned about how to analyze an advert
- Figure out the target audience of an advert
- And how an advert makes their ad effective
- As for next week we would need to prepare 4 small research on random ads and 1 detailed research on an ad

Week 4:

- We learned all the necessary information on mis en scene
- What is mis en scene
- Analysed a character and the purpose of the look

- Made progress on our project storyboard

Week 5:

- Monday we learned about sound.

    - Diegetic

    - Non-diegetic

- Today we practiced how to make a storyboard

- Using the mini project we made 

Week 6:

- On Monday we did the quiet place scene analysis. 

- We learned all about editing and more about sounds.

- We made a storyboard and a proposal and got an ok

- 20 storyboard-only images as a homework

Week 7:

- On Monday we practiced how to analyze a video and all the video,mis-en-scene, edit, and music

- On Thursday we did a unit test

- Firday i made my attempt for the final storyboard

- Got feedback and things 

Week 8:

- On Monday we did an introduction on critical self-reflection where we needed to make a presentation to show our feedback

- On Thursday we finalized the draft and started our final storyboard. I did not do it because I was busy looking for example pictures

- Today on Friday we continue our storyboard which I find challenging and time-consuming as I drew too much detail and wasted my time

Week 9:

- On Monday week 9 we continued to finalize our critical self-reflection presentation. I didn't and so it was homework

- On Thursday we learned theories and their effects. We learned Hypodemic theory by Kahts, two-step flow, desensitization, and Social learning

- On Friday we only got 1 session in which I continued drawing my storyboard. I finished 2 shots and then was distracted

Brief

 

This is all about the blog we should have